Written by Joe Murray. Published in 2010 by Random House/ Watson Guptil

This book is one creators approach to creating and producing an animated series. Packed with details and lessons learned from producing Rocko’s Modern Life and Camp Lazlo, along with many side anecdotes.

Also included are interviews with the late Stephen Hillenburg (Spongebob) Craig McCracken ( Powerpuff girls) Tom Kenny ( voice of Spongebob and Heffer), and many more professionals discussing their craft.

The book has since gone out of print, and many resellers are taking advantage of a wanting audience by selling copies at an immense profit. I have received many letters from those who cannot afford these prices and feel they could benefit from the information here. Even though some of the streaming and broadcast information are a bit out of date,( and Lets Go Luna is not included here) much of the info is still relevant.

So I am offering a digital copy for you as a free download. As payment, maybe you can donate to a food bank, or simply pay it forward somehow.

I am working on a new book about story and character for animation. We will see how it goes.

I hope this book can be of service to you. Enjoy!"